Student Association Launches Flake, HBS’s Official Lifestyle Magazine

Boston, MA – In response to student demand for more media offerings that reflect life at HBS, today the Harvard Business School Student Association (SA) announced the launch of Flake, a magazine aimed squarely at the central theme of HBS life.

“We noticed that if there’s one defining characteristic of students at HBS, it’s that they rarely show up to events they’ve ostensibly committed to attending,” noted new SA Representative Jacob McFeelys, speaking over the phone after cancelling an in-person interview five minutes before the allotted time. “We heard a lot of feedback saying that students wanted more resources for managing the process of flaking out on events, and we thought a new media outlet is a perfect solution.”

Many students expressed appreciation for the new publication. “It’s wonderful to have a platform that truly reflects my values as an HBS student,” said RC Natu Day. “If I’ve learned one thing here, it’s that hedging your bets, maintaining optionality and never fully committing to anything is always the proper course of action, and this often manifests itself in last-minute absences. Finally, this simple fact of life is being reflected in the media we consume. Now, if you’ll excuse me, I have to text my discussion group and let them know I won’t be able to make it this morning.”

The new magazine has not been without controversy, however. One student, who spoke on the condition of anonymity for fear of being uninvited to the next RC Harvard Club party downtown, remarked that the publication “stigmatizes those of us who strive to only take  on what we can handle.” Another characterized the magazine as “claptrap and falderal,” before returning to the nineteenth century.

Apart from these dissents, the reaction among the student body has been largely positive, and Flake has even earned endorsements from faculty. “I bump student meetings with zero notice all the time,” noted Finance Professor Komit Lightly. “As an institution of higher learning, it is our responsibility to endow our students with values that will serve them well throughout their lives, and what’s more valuable than the ability to cancel last minute?”

Flake was originally supposed to hit newsstands this month, but the original editor dropped out three days before press time to attend P.E. interviews in New York. A search for a new managing editor is underway, and multiple candidates have tentatively committed.