FIELD 3: Moving yenta-friend from brainstorming to execution

This week was a busy one for my fellow yentas and me. After spending countless hours together throwing out fabulous ideas and cementing our vision last week, it was now time for our three workstreams to, well, get cracking. The marketing and MVP teams worked together to facilitate our first customer interactions (!) while the [...]

Sep 062011
 
Lessons Learned from Skydeck to Marketoonist

Tom Fishburne started out drawing cartoons for The Harbus as an RC.  Now he’s doing it as his full-time profession.  In 2001, Tom Fishburne’s cartoon, “Skydeck”, quickly gained popularity within the student body.  However, he did not imagine that he could make a living drawing comics [...]

Summer in the CPG World

 Posted by on September 2, 2011  Features
Sep 022011
 
Summer in the CPG World

What company were you working at? General Mills, Inc. What was your position at the company? Associate Marketing Manager Intern (working in the Pillsbury Division on Cookies) Why did you choose that internship? Coming into HBS, I knew I was going to be a career switcher but still had a broad [...]

 
MCPG  Conference - John Hayes, Chief Marketing Officer of American Express

By Shruti Saini (OF) Are we what we own? The Power of Brands. “The boots you’re wearing. The bag you’re carrying. The bottle of soda you’re drinking from. Brands are all around us. Our preferences and tastes are emitted through the different brands we choose, whether subconsciously or not, and define who we are. Some [...]

Where in the World did you Spend your Summer–Casey Taylor (OA)

 Posted by on September 13, 2010  Uncategorized
Sep 132010
 

What: Friendfactor Where: NY What did you do this summer?I worked this summer at Friendfactor, a social media start-up focused on gay rights. It was founded this year by a HBS/HKS grad, and the organization now has four full-time employees. Their product (launching this fall) is an online platform that enables friends – gay and [...]

Meet the Entrepreneurs-in-Residence

 Posted by on September 7, 2010  Uncategorized
Sep 072010
 

Jeffery Bussgang (jbussgang@hbs.edu)Biography: Jeff is a General Partner at Flybridge Capital Partners whose investment interests and entrepreneurial experience are in consumer, Internet commerce, marketing services, software and wireless start-ups.Jeff’s popular blog on helping demystify the venture business for entrepreneurs, “Seeing Both Sides”, can be found at www.seeingbothsides.com, which is syndicated by BusinessWeek.com, Reuters.com, PE Hub [...]

Entrepreneurship: Just Do It

 Posted by on May 3, 2010  Uncategorized
May 032010
 

As we are finalizing our year at HBS and thinking about jobs, it is important to stop, relax, take a deep breath and take another look at the LEAD essay we wrote on “our 10-year reunion”. Ten years seems like such a long time, but just as we are finalizing our last cases at HBS, [...]

Apr 262010
 

As we are finalizing our year at HBS and thinking about jobs, it is important to stop, relax, take a deep breath and take another look at the LEAD essay we wrote on “our 10-year reunion”. Ten years seems like such a long time, but just as we are finalizing our last cases at HBS, [...]

Life’s A Runway

 Posted by on April 20, 2010  Uncategorized
Apr 202010
 

On Tuesday, April 13, a swarm of HBS’s most fashionable students descended on Boston restaurant Mantra and transformed it into a catwalk for the Retail and Apparel Club’s 7th annual HBS Fashion Show. This year’s show, “Life’s a Runway (Classic vs. Edgy)” featured clothes from 22 designers and retailers and was produced to raise money [...]

Mar 012010
 

CauseWorld is a mobile application that allows users to “check in” to retail stores they visit in exchange for Karma points. Checking in entails using a mobile app to register where you are to share with friends, earn achievements or, in the case of CauseWorld, accumulate Karma. Once you collect enough Karma points, you can [...]

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